Task Detail - Two Column View

✓ You Do This

Your Execution Checklist

Determine your monthly budget based on our recommendation ($500-1000/month to start). Consider your cash flow and growth goals.
Create a Broad Match campaign in your Amazon Ads console. Name it "BROAD-[YourBrand]" for easy tracking.
Add your top 20 keywords from the Master Keyword List. Start with broad match type for initial data.
Set initial bids at the category average (we'll optimize in QA). Use the bid guide provided below.
Enable the campaign and take a screenshot of your campaign dashboard as proof.

Ready to submit your work?

We'll review within 24 hours and provide feedback in Slack

→ We Advise & QA

Strategy Brief

Your initial ad spend establishes baseline performance data. We're looking for a 15-20% ACoS on this first campaign to prove product-market fit before scaling. Budget allocation depends on your category competitiveness.

What We'll Check (QA Criteria)

✓ Budget is set to your approved amount
✓ Campaign name follows naming convention
✓ All 20 keywords are added correctly
✓ Bid amounts are within category range
✓ Campaign status is ENABLED (not paused)
✓ No obvious setup errors (targeting, placements)

💡 Pro Tip: Save your campaign screenshot BEFORE submitting. You'll need it to compare performance in 7 days.

Resources & Guidance

📄 PPC Setup SOP (PDF) 🎥 Campaign Structure Guide (Video, 12m) 📊 Bid Calculator (Google Sheet) 🔗 Helium 10 Keyword Export Template

What Happens Next

You submit screenshot + notes (24h window)
We review your setup in detail (24h)
Feedback: Approve OR suggest adjustments
If approved: Campaign runs for 7 days, we monitor
Day 8: We optimize bids + structure based on data

✓ On Track: Most clients complete this task in 30-45 minutes once they have the keyword list.

Team Comments

Sarah (Brand Manager) Amerify

Today at 2:30 PM

Hi Zafir! This is the crucial first step. Take your time with the keyword selection — the quality of your keyword list determines campaign success. We'll optimize from here, but good setup = better baseline. Questions? Slack us!

Zafir (You)

Today at 3:00 PM

Got it. Working through the keyword list now. Should I include brand keywords like "safa body" or focus only on category terms?

Sarah (Brand Manager) Amerify

Today at 3:15 PM

Great question! For this first broad campaign, focus 70% on category terms and 30% on brand terms. In Week 3 we'll spin out a pure brand campaign once we validate the category demand. See the "Keyword Strategy" section in the SOP for the exact split.